Digital marketing is vital for businesses and brand awareness. It seems like every brand has a website. And if they don’t, they at least have a social media presence or digital ad strategy. Digital content and marketing is so common that consumers now expect and rely on it as a way to learn about brands.
To be competitive as a business, you’ll need to embrace digital marketing. But, because digital marketing has so many options and strategies associated with it, you can get creative and experiment with a variety of marketing tactics on a budget. In this lesson, learn how to identify the digital marketing strategies and tactics that work best for your business and its customers.
About the Digital Marketing Course at FAELLA ICT
This comprehensive certification program will provide you with the skills you need to succeed in today’s online world. From developing a human-centered and inbound-first digital marketing strategy to creating compelling content that appeals to both users and search engines, you’ll learn everything you need to excel in your career. Plus, upon completion, you’ll earn a digital marketing certification to showcase your expertise.
Who is this for?
- Marketing Managers looking to upskill their digital marketing expertise.
- Content marketers looking to broaden their skillset.
- Students looking for an introduction to digital marketing.
What you’ll learn:
- Optimize your website for search engines.
- Create a non-paid strategy to build and grow a following.
- Create an ads strategy to amplify your business message to a targeted audience.
- Contact Management
- Content Marketing
- Email Marketing
- Lead Generation
- Search Engine Optimization
- Social Media
- Inbound Marketing
- Reporting & Performance
