FAELLA ICT Institute‘s E-Commerce and Digital Marketing programme is a 2-year training programme that trains students to competently develop, execute, and analyze comprehensive e-commerce and digital marketing strategies, leveraging skills in SEO, PPC, social media, content, email marketing, and data analytics to drive sales, enhance brand visibility, and foster customer loyalty for diverse roles like content marketer, digital marketing manager, and SEO strategist.
Objective of E-Commerce and Digital Marketing Training
Upon successful completion of this programme at FAELLA ICT Institute, participants will be able to competently develop, execute, and analyze comprehensive e-commerce and digital marketing strategies to drive online sales, enhance brand visibility, and foster customer loyalty, demonstrating proficiency in market research, platform management, search engine optimization (SEO), paid advertising (PPC), social media marketing, email marketing, content marketing, and data analytics.
General and Specific Skills to Obtain
- Work in autonomy, work together as a team;
- Analyse and synthesise a professional document (French, English);
- communicate orally or in writing, in business or outside (French, English);
- Participate in/conduct an approach to the management of the project;
- Know and exploit the professional networks and institutional sectors of informatics.
- Search engine optimisation (SEO) and a paid search engine expert;
- Expert in content creation and social media marketing;
- Continuously exploit available commercial information to monitor and develop the activity of the business unit in line;
- Ensure to constantly adapt the e-commercial offer in function of the evolution of the market;
- Ensure the operating balance and the management of the human resources of the unit’s e-business;
- Carry out actions to attract, accommodate and build customer loyalty by selling them the products and/or services to meet their expectations;
- Develop a commercial offer adapted to the clientele
Career Opportunities in E-Commerce and Digital Marketing
- Content Marketer,
- Digital Designer,
- Online Campaign Manager,
- Social Media Marketer,
- Email Marketer,
- Inbound Marketer,
- Digital PR Executive,
- Analytics Specialist,
- Acquisition Specialist,
- PPC Analyst,
- CRM Data Analyst,
- Digital Strategy Planner,
- Digital Marketing Manager,
- SEO Strategist, etc.
