A Shopkeeper’s Digital Awakening: If you are wondering what digital marketing is, imagine you own a small shop in your neighbourhood, selling clothes. You rely on walk-in customers, but what if you could reach thousands of people beyond your street? That’s what it does. It takes your business from a small shop to an online powerhouse.
What Exactly is Digital Marketing?
It is the promotion of products, services, or brands using online channels like:
- Search engines (Google, Yahoo, Bing, etc.) help people find your business when they search online.
- Social media (Facebook, Instagram, LinkedIn, TikTok, X, Threads, Pinterest, WhatsApp) allows businesses to connect with customers and build a community.
- Content marketing (blogs, videos, infographics) educates and engages audiences.
- Email marketing (newsletters, promotional emails) keeps customers engaged and drives sales.
- Paid advertising (Google Ads, Facebook Ads, TikTok Ads, Pinterest ads) ensures your brand reaches the right audience instantly.
Why is it important?
- Cost-effective: Cheaper than traditional marketing like TV and newspaper ads.
- Measurable: You can track performance and adjust strategies in real-time.
- Targeted: Reach specific audiences based on interests, location, and behaviour.
- Scalable: Whether you’re a small business or a large company, digital marketing adapts to your needs.
Want to master digital marketing? See a short programme that suits your needs at Faella ICT Institute!
